Bundle Discounts at a Glance
Bundle discounts reward customers for buying a specific set or quantity of items together. Common goals:- Increase average order value
- Move related items together
- Turn slow inventory faster
- Make offers easier to understand with clear savings
Install Atom Volume & Gift Discounts
Start with the app install, then create your first bundle offer from Offers → Create New Offer.
Choose the Right Bundle Type
| Bundle type | Use it when | Example |
|---|---|---|
| Percentage or Amount Bundle | You want simple savings on qualifying items | Buy 3 items from Summer Collection, get 15% off |
| Fixed Price Bundle | You want one clear price for a set | Shirt + Pants + Belt for USD 89.99 |
| Advanced Bundle | You need exact collection mix, exclusions, or more control | 2 shirts + 1 belt must be present |
Qualifiers vs Targets
- Qualifiers: items customers must add to unlock the offer
- Targets: items that actually get discounted
- Rule: Buy 3 shirts, get 15% off
- The same 3 shirts both qualify and receive the discount
Bundle vs Other Offer Types
- Bundle: discount the items being purchased together
- Buy X Get Y: buy one set, receive a different item discounted
- Buy More Save More: discount based on quantity threshold, not a fixed mix
- Gift With Purchase: adds a gift after spend or quantity conditions are met
Setup Create a Bundle Discount
Pick the Bundle Type
Choose Percentage/Amount, Fixed Price, or Advanced Bundle based on the rule you need.
Set the Basics
Add an internal name, discount name, schedule, and access method (Automatic, Discount Code, or Coupon Batch).
Define Conditions (Qualifiers)
Select products or collections and set required quantities.
Use Specify Quantities Individually when the mix matters.Example: require
2 shirts + 1 belt.
This blocks carts like 1 shirt + 1 belt + 1 hat that meet total quantity but not the intended mix.Define Discount (Targets)
Configure the discount mode:
- Amount off or Percent off for standard bundles
- Fixed Price for one bundle price
- Advanced options for sale-item handling and discount strategy
Set Optional Controls
Add usage limits, priority/stacking, channel constraints, fulfillment constraints, or budget limits as needed.
Clear Advanced Examples
Example 1 Exact mixed-collection requirement
Use Advanced Bundle with Specify Quantities Individually.- Requirement:
2 from Shirts + 1 from Belts - Qualifies:
2 shirts + 1 belt - Does not qualify:
1 shirt + 1 belt + 1 hat
Example 2 Fixed-price bundle with extra qualifying items
For fixed-price advanced bundles, use Discount extra qualifying items at bundle price only if you want items above base bundle quantity to keep fixed-price treatment on the final applicable use.Example 3 Multi-use behavior
With Allow multiple uses per order, complete bundle sets are priced first. When another full set cannot be formed, Atom treats the current pass as final and applies configured extra-item behavior for that pass.Best Practices
- Start with one simple bundle before adding complexity
- Use product combinations customers naturally buy together
- Make savings explicit in customer-facing copy
- Avoid too many overlapping bundle offers; use Offer Priority and Stacking when overlap is unavoidable
- Track results weekly and adjust quickly
What to Monitor
Track these metrics weekly:- Bundle conversion rate
- Average order value (AOV) lift
- Inventory movement for bundled SKUs
- Margin impact
Troubleshooting
Bundle is not applying
- Confirm products are in the selected collections
- Confirm required quantities are met
- Check schedule, channel, and usage limits
- Review priority if multiple offers could apply
Pricing looks wrong
- Verify correct mode (Percent/Amount vs Fixed Price)
- Check sale-item handling and exclusions
- Test with carts that match exact intended bundle mix
Shoppers are confused
- Use plain names (for example, “Buy 2 Shirts + 1 Belt”)
- Show before/after pricing clearly
- Prefer automatic application over code entry when possible