How to Create Product Discounts on Shopify with Atom Volume & Gift Discounts: Complete Guide

Master Product Discounts on Shopify with Atom Volume & Gift Discounts. Learn single product and collection-based discounts with maxQuantity control to boost sales and protect margins.

Boost Your Shopify Sales: Complete Guide to Product Discounts Using Atom Volume & Gift Discounts

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Why Product Discounts Work

Product Discounts are one of the most straightforward and effective promotional strategies for Shopify stores. They can increase conversion rates by up to 25% and help you strategically manage inventory while maintaining control over your margins.

Increase Conversion Rates

Clear, direct discounts on specific products drive purchase decisions

Clear Inventory Strategically

Target specific products or collections that need to move

Protect Your Margins

Control discount limits with maxQuantity per order

Simple for Customers

Easy to understand - customers see the discount immediately

Seasonal Promotions

Perfect for holiday sales, end-of-season clearance, and flash sales

Precise Targeting

Discount exactly what you want - single products or entire collections

Product Discounts offer the perfect balance of simplicity and control, allowing you to create compelling offers while protecting your bottom line with features like maxQuantity limits.

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Understanding Product Discount Types

Atom Commerce offers four types of Product Discounts to match your promotional needs:

Single Product Discount

Apply discounts to specific individual products with simple setup

Collection Discount

Discount all products in a collection with one offer

Advanced Single Product

Single product with exclusions and purchase type restrictions

Advanced Collection

Collection discounts with exclusions, purchase type restrictions, and maxQuantity control

Single Product Discount

How it works: Apply a discount directly to a specific product. Perfect for promoting individual items, clearing specific SKUs, or running flash sales on featured products.

Example: Get 20% off “Premium Wireless Headphones” (regularly USD 199)

Customer adds Premium Wireless Headphones to cart:

• Original price: USD 199
• With 20% discount: USD 159.20
• Customer saves: USD 39.80

Another Example: Save USD 50 on “Professional Camera Lens”

Customer adds Professional Camera Lens to cart:

• Original price: USD 349
• With USD 50 discount: USD 299
• Customer saves: USD 50

Best for: Flash sales, featured products, overstocked items, new product launches with introductory pricing.

Collection Discount

How it works: Apply the same discount to all products within a Shopify collection. Ideal for seasonal sales, category promotions, and clearing entire product lines.

Example: Get 15% off all items in “Winter Coats” collection

Cart: 2 winter coats (USD 150 and USD 200) = USD 350 total

With 15% collection discount:

• Coat 1: USD 127.50 (saves USD 22.50)
• Coat 2: USD 170 (saves USD 30)
• Total: USD 297.50
• Customer saves: USD 52.50

Another Example: Save USD 10 on each “Summer T-Shirts” collection item

Cart: 3 different t-shirts (USD 30, USD 25, USD 35) = USD 90 total

With USD 10 off each:

• T-shirt 1: USD 20 (USD 30 - USD 10)
• T-shirt 2: USD 15 (USD 25 - USD 10)
• T-shirt 3: USD 25 (USD 35 - USD 10)
• Total: USD 60
• Customer saves: USD 30

Best for: Seasonal clearance, category-wide promotions, brand-specific sales, new collection launches.

Advanced Single Product Discount

How it works: Apply discounts to a specific product with advanced conditions like product exclusions or purchase type restrictions (one-time vs subscription).

Example: Get USD 50 off “Premium Headphones” - one-time purchases only

Scenario 1 - Qualifies:

• Cart: 2 Premium Headphones (USD 199 each) as one-time purchase
• Discount: USD 50 off each headphone = USD 100 total discount
• Final total: USD 298

Scenario 2 - Doesn’t qualify:

• Cart: 1 Premium Headphone (USD 199) as subscription purchase
• No discount (subscription purchases excluded)

Best for: Purchase-type specific pricing, excluding certain product variants, subscription-only or one-time-only discounts.

Advanced Collection Discount

How it works: Apply discounts to all products in a collection with advanced rules like per-product minimums, exclusions, and maxQuantity limits to protect margins.

Example: Get 25% off “Premium Accessories” collection, maxQuantity = 3 items

Customer adds 5 premium accessories (USD 50 each) = USD 250 total

With maxQuantity = 3:

• Items 1-3: USD 37.50 each (25% off applied)
• Items 4-5: USD 50 each (full price - maxQuantity reached)
• Total: USD 212.50
• Discount limited to 3 items, protecting your margins!

Best for: Collection sales with margin protection, excluding specific products, targeting non-sale items only, controlling discount exposure.

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Single Product vs Collection Discounts: Which to Choose?

Use Single Product When:

• Promoting one specific product
• Flash sale on a featured item
• Clearing a specific SKU
• Testing discount effectiveness
• New product launch

Use Collection When:

• Seasonal category sales
• Clearing entire product lines
• Brand-wide promotions
• Category-specific offers
• Simpler management of many products

Pro Tip: Use Collections for scalability. If you add new products to the collection later, they automatically inherit the discount!

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Understanding maxQuantity: Control Your Discount Exposure

The maxQuantity feature is a powerful margin protection tool that limits how many items can receive a discount in a single order.

Unlimited (-1)

All qualifying items receive the discount

Use when: Clearing inventory, aggressive promotions, high-margin products

Limited (e.g., 3)

Only first X qualifying items get discounted

Use when: Protecting margins, controlling costs, testing offers, creating urgency

maxQuantity in Action

Scenario: 20% off “Premium T-Shirt” collection, maxQuantity = 3

Customer adds 5 Premium T-Shirts (USD 30 each) to cart:

• Items 1-3: USD 24 each (20% off applied)
• Items 4-5: USD 30 each (full price - maxQuantity limit reached)

Without maxQuantity: Total would be USD 120 (USD 30 discount) With maxQuantity = 3: Total is USD 132 (USD 18 discount)

Your margin is protected by USD 12 while still offering value!

When to Use maxQuantity Limits

Protect Margins

Prevent excessive discounting on bulk orders while still offering attractive deals.

Example: Luxury items with lower margins - limit to 2 discounted items per order.

Create Urgency

“First 3 items only!” creates scarcity and drives faster purchase decisions.

Example: Flash sale messaging - “Save 30% on your first 3 items!”

Test Offers

Limit exposure while testing new discount strategies before rolling out unlimited offers.

Example: Test with maxQuantity = 2 for one week, then increase based on performance.

Budget Control

Cap promotional costs and maintain predictable discount expenses.

Example: Campaign budget of USD 5,000 - use maxQuantity to control total discount exposure.

Strategic Tip: Use maxQuantity = 3-5 for most product discounts. This allows customers to stock up while protecting you from margin erosion on very large orders.

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Step-by-Step: Creating Product Discounts

For a general overview of creating offers, see our Creating Offers guide.

1. Start a New Offer

   1. Navigate to your Atom Commerce dashboard
   2. Click Offers in the left menu
   3. Click Create New Offer in the top right corner
2. Choose Your Product Discount Type

   Select the Product Discount type that matches your needs:

   Single Product

   For promoting individual products

   Collection

   For category-wide sales

   Advanced Single Product

   Single product with conditions

   Advanced Collection

   Collection with advanced rules

3. Name Your Offer

   Give your offer a clear, descriptive name:

   • Good examples: “Winter Coats 25% Off”, “Premium Headphones Flash Sale”, “Summer Clearance - T-Shirts”
   • Avoid: “Discount 1”, “Test Offer”, “New Promo”

   Use names that help you identify the offer at a glance in your dashboard and reports.

4. Choose Activation Method

   Automatic

   Applies automatically at checkout

   Best for: Most product discounts

   Discount Code

   Requires customer to enter a code

   Best for: Targeted campaigns, influencer codes

   Coupon Batch

   Generate unique codes for distribution

   Best for: Email campaigns, gift cards

5. Select Products or Collections

   For Single Product:

   • Click Select Products
   • Search and select the specific product(s)
   • You can select multiple variants of the same product

   For Collection:

   • Click Select Collections
   • Choose one or more Shopify collections
   • All products in selected collections will be discounted

   Pro Tip: Collections are dynamic - add products to the collection later and they automatically get the discount!

6. Set Discount Amount

   Choose your discount mode and amount:

   Amount Off

   Fixed dollar discount per item

   Example: USD 10 off each item

   When to use: Consistent dollar savings, easy for customers to calculate, works well across similar price points.

   Percent Off

   Percentage discount per item

   Example: 20% off each item

   When to use: Maintaining margin ratios, scaling with product prices, psychological appeal of percentages.

   Fixed Price

   Set a specific price per item

   Example: Pay USD 49.99 per item

   When to use: Creating clear value propositions, psychological pricing (USD 49.99, USD 99.99), premium products where “USD 99 each” is more compelling than “30% off”.

   Important: Fixed pricing only discounts items if the fixed price is lower than the original price. Higher-priced items are excluded automatically.

7. Configure maxQuantity

   Set how many items can be discounted per order:

   Unlimited

   Enter -1 to discount all qualifying items

   Use for: Aggressive clearance, high-margin products

   Limited

   Enter a number (e.g., 3) to limit discounted items

   Use for: Margin protection, controlled promotions

   Recommended: Start with maxQuantity = 3-5 for most offers to balance customer value and margin protection.

8. Set Conditions (Advanced Only)

   For Advanced Product Discounts, configure additional conditions:

   Exclusions

   Exclude specific products or collections from the discount

   Example: Exclude already-on-sale items or specific premium products

   Purchase Type

   Limit to one-time purchases, subscriptions, or both

   Example: Subscription-only discount or one-time purchase only

9. Configure Discount Preferences

   On Sale Item Discounts:

   • Do not discount: Exclude items already on sale
   • Allow additional discounting: Stack with existing sales

   Discount Strategy:

   • Highest priced items first: Apply to most expensive items first
   • Lowest priced items first: Apply to least expensive items first

   Use “Highest priced items first” when maxQuantity is limited - customers get better perceived value.

10. Set Schedule (Optional)

    Configure when your offer is active:

    • Start Date/Time: When the offer begins
    • End Date/Time: When the offer expires (optional)
    • Time Zone: Automatically uses your store’s timezone

    Leave end date blank for ongoing offers. Set specific dates for flash sales and seasonal promotions.

11. Configure Advanced Settings (Optional)

    Priority:

    • Set offer priority for stacking with other offers
    • Higher numbers = higher priority

    Channels:

    • Choose which sales channels (Online Store, POS, etc.)

    Fulfillment Types:

    • Limit to shipping, pickup, delivery, etc.

    Budget:

    • Assign a budget to cap total discount spending
12. Review & Activate

    1. Review the offer summary in the right panel
    2. Verify all settings are correct
    3. Click Save Offer
    4. Toggle Activate to launch

    Upon activation, your offer immediately goes live and becomes trackable in Atom Commerce analytics.

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Product Discount Strategies by Industry

Fashion & Apparel

Seasonal Clearance

Strategy: 30% off entire “Winter Collection”

Type: Collection Discount

maxQuantity: Unlimited

Goal: Clear seasonal inventory before new season

New Arrival Promotion

Strategy: 15% off “Spring Dresses”, maxQuantity = 2

Type: Advanced Collection

Goal: Drive traffic while protecting margins

Flash Sale

Strategy: USD 50 off “Premium Denim Jacket”

Type: Single Product

Duration: 24 hours

Goal: Create urgency and boost daily sales

Multi-Buy Incentive

Strategy: 20% off “Basic Tees” when buying 3+

Type: Advanced Collection

Condition: Minimum 3 items

Goal: Increase units per transaction

Electronics & Technology

Clearance Pricing

Strategy: USD 100 off “Last Gen Smartphones”

Type: Collection Discount

Goal: Move inventory before new model launch

Accessory Promotion

Strategy: 25% off “Phone Cases”, maxQuantity = 3

Type: Advanced Collection

Goal: High-volume sales with margin control

Premium Product Launch

Strategy: USD 200 off “4K Drone” for first week

Type: Single Product

Schedule: 7 days only

Goal: Generate initial sales momentum

Bulk Business Discount

Strategy: 15% off “Monitors” when buying 5+, cart USD 2000+

Type: Advanced Single Product

Goal: Attract business/wholesale customers

Home & Garden

End of Season

Strategy: 40% off “Patio Furniture” collection

Type: Collection Discount

Goal: Clear summer inventory in fall

Holiday Decor

Strategy: 30% off “Christmas Decorations”, maxQuantity = 10

Type: Advanced Collection

Goal: Volume sales with margin protection

Featured Product

Strategy: USD 75 off “Premium Garden Hose System”

Type: Single Product

Goal: Promote high-margin featured item

Bundle Incentive

Strategy: 20% off “Gardening Tools” with maxQuantity control

Type: Advanced Collection

maxQuantity: 5 items per order

Goal: Increase category sales while protecting margins

Beauty & Cosmetics

New Product Introduction

Strategy: 20% off “New Skincare Line”

Type: Collection Discount

Duration: First 30 days

Goal: Build awareness and trial

Stock Up Deal

Strategy: Use maxQuantity to control bulk discount costs

Type: Advanced Collection

maxQuantity: Limit to 3 items per order

Goal: Encourage purchases while protecting margins

Limited Edition

Strategy: 15% off “Holiday Gift Sets”, maxQuantity = 3

Type: Advanced Collection

Goal: Control limited inventory discounting

Subscription Incentive

Strategy: 25% off for subscription purchases only

Type: Advanced Collection

Condition: Subscription only

Goal: Convert to recurring revenue

Food & Beverage

New Flavor Launch

Strategy: USD 3 off “New Coffee Blend”

Type: Single Product

Duration: First 2 weeks

Goal: Drive trial of new product

Bulk Savings

Strategy: 20% off “Protein Bars” when buying 6+

Type: Advanced Single Product

Condition: Minimum 6 units

Goal: Increase order volume

Seasonal Promotion

Strategy: 15% off “Summer Beverages” collection

Type: Collection Discount

Schedule: June-August

Goal: Boost seasonal category sales

Sample Promotion

Strategy: 30% off “Sample Packs”, maxQuantity = 2

Type: Advanced Collection

Goal: Let customers try multiple products affordably

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Best Practices for Product Discounts

When to Use Product Discount vs Other Offer Types

Use Product Discount

• Direct product/collection sales
• Seasonal clearance
• Simple, clear offers
• Inventory management
• Flash sales

Use BXGY

• Cross-selling products
• “Buy this, get that” mechanics
• Introducing new products
• Moving slow items with popular ones

Use BMSM

• Volume purchasing incentives
• Progressive savings
• Tiered discounts
• Encouraging bulk buys

maxQuantity Strategy Recommendations

1. For High-Margin Products

   Use: Unlimited maxQuantity (-1)

   Why: You can afford to discount heavily without margin concerns

   Example: Jewelry, digital products, premium accessories with 60%+ margins

2. For Medium-Margin Products

   Use: maxQuantity = 3-5

   Why: Allows stocking up while protecting margins on very large orders

   Example: Apparel, home goods, electronics accessories with 30-60% margins

3. For Low-Margin Products

   Use: maxQuantity = 1-2

   Why: Strict control to prevent margin erosion

   Example: Electronics, wholesale items, commodities with <30% margins

4. For Flash Sales & Urgent Promotions

   Use: maxQuantity = 2-3 with messaging

   Why: Creates scarcity and urgency

   Example: “Limited to 3 per customer - act fast!”

Collection vs Single Product Selection

Choose Single Product When:

✅ Promoting one specific SKU

✅ Testing discount effectiveness on individual items

✅ Flash sale on featured product

✅ Clearing specific overstock

✅ New product launch with introductory pricing

✅ Different discount amounts needed per product

Choose Collection When:

✅ Category-wide seasonal sales

✅ Brand-specific promotions

✅ Managing many products easily

✅ Dynamic inventory (products frequently added/removed)

✅ Consistent discount across related products

✅ Simplifying offer management

Margin Protection Tips

Use maxQuantity Wisely

Set appropriate limits based on product margins

Rule of thumb: Lower margin = lower maxQuantity

Exclude Sale Items

Prevent double-discounting by excluding items already on sale

Setting: “Do not discount on-sale items”

Use Purchase Type Restrictions

Limit discounts to specific purchase types for strategic targeting

Example: “Subscription-only: 20% off” or “One-time purchases only”

Use Budgets

Cap total promotional spending with budget limits

Example: “USD 5,000 campaign budget”

Monitor Performance

Track offer performance and adjust based on margin impact

Tools: Atom Commerce analytics dashboard

Test Before Scaling

Start with limited maxQuantity, then expand based on results

Example: Test maxQuantity = 2 for one week

A/B Testing Suggestions

1. Test Discount Depth

   Variant A: 15% off
   Variant B: 20% off
   Measure: Conversion rate vs margin impact

2. Test maxQuantity Limits

   Variant A: maxQuantity = unlimited
   Variant B: maxQuantity = 3
   Measure: Units per order vs total margin

3. Test Discount Type

   Variant A: USD 10 off (amount)
   Variant B: 20% off (percent)
   Measure: Psychological appeal and conversion

4. Test Messaging

   Variant A: “20% Off Collection”
   Variant B: “Flash Sale - 3 Item Limit”
   Measure: Urgency impact on conversion

Common Pitfalls to Avoid

❌ No maxQuantity on Low-Margin Items

Problem: Large orders can turn profitable sales into losses

Solution: Always set maxQuantity for products with margins <40%

Example: Set maxQuantity = 3 for electronics accessories

❌ Overlapping Discounts Without Priority

Problem: Multiple conflicting offers cause confusion

Solution: Set clear priorities and ensure only one item discount applies per line

Example: Product Discount (Priority 10) vs BXGY (Priority 5)

❌ No End Date on Test Offers

Problem: Test offers run indefinitely, impacting margins

Solution: Always set end dates for promotional tests

Example: 7-day flash sale with clear end date

❌ Discounting Already-On-Sale Items

Problem: Double discounting erodes margins unnecessarily

Solution: Use “Do not discount on-sale items” setting

Example: Exclude clearance items from collection discount

❌ Unclear Offer Names

Problem: Can’t quickly identify offers in reporting

Solution: Use descriptive names with product and discount info

Example: “Winter-Coats-25Off-MaxQty3” vs “Discount1”

❌ Not Monitoring Performance

Problem: Ineffective offers continue running, wasting budget

Solution: Weekly review of offer performance metrics

Example: Check conversion rate, AOV, and margin impact

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Monitoring & Optimization

Key Metrics to Track

Conversion Rate

What: % of visitors who purchase discounted products

Target: 2-5% increase vs non-discounted

Action: If low, test deeper discounts or better messaging

Average Order Value (AOV)

What: Average total of orders with the discount

Target: Should remain profitable after discount

Action: If too low, add minimum order requirements

Units Per Order

What: Average discounted items per order

Target: Monitor against maxQuantity limits

Action: Adjust maxQuantity based on average

Margin Impact

What: Profit margin after discounts applied

Target: Maintain target margin % for category

Action: Reduce discount or lower maxQuantity if needed

Discount Usage Rate

What: % of eligible customers using the offer

Target: 15-30% usage rate

Action: If low, improve visibility or offer value

Revenue Lift

What: Incremental revenue from the offer

Target: Positive ROI after discount costs

Action: Calculate: (Revenue - Discount Cost) vs baseline

Optimization Strategies

1. Week 1: Launch & Monitor

   • Launch offer with conservative maxQuantity
   • Track daily performance metrics
   • Monitor customer feedback
   • Watch for margin impact
2. Week 2: Analyze & Adjust

   • Review conversion rates and AOV
   • Check if maxQuantity is being hit
   • Analyze which products selling best
   • Consider adjusting discount depth
3. Week 3: Optimize

   • Increase maxQuantity if margins allow
   • Adjust discount % based on performance
   • Refine product/collection selection
   • Test different messaging
4. Week 4: Scale or Pivot

   • Scale successful offers
   • Pause underperforming ones
   • Document learnings
   • Plan next test

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Common Use Cases

Flash Sale - Single Product

Scenario: 24-hour flash sale on premium product

Setup:

• Type: Single Product Discount
• Product: “Premium Wireless Speaker”
• Discount: 30% off
• maxQuantity: 2
• Schedule: 24 hours
• Method: Automatic

Expected Results:

• High urgency drives quick purchases
• Limited maxQuantity protects margins
• Short duration creates FOMO

Typical Performance: 3-5x normal daily sales of the product

Seasonal Clearance - Collection

Scenario: End-of-season clearance for entire category

Setup:

• Type: Collection Discount
• Collection: “Summer Apparel”
• Discount: 40% off
• maxQuantity: Unlimited (-1)
• Schedule: 30 days
• Method: Automatic

Expected Results:

• Clear seasonal inventory
• Make room for new season
• Accept lower margins for inventory turnover

Typical Performance: 60-80% inventory clearance

New Product Launch - Advanced Single

Scenario: Introductory pricing for new product with minimum order

Setup:

• Type: Advanced Single Product Discount
• Product: “New Smart Watch Model”
• Discount: USD 50 off
• Minimum Quantity: 1
• Minimum Order Total: USD 200
• maxQuantity: 1 per order
• Schedule: First 14 days
• Method: Automatic

Expected Results:

• Generate initial sales momentum
• Attract early adopters
• Ensure orders are profitable (USD 200 minimum)

Typical Performance: 20-30% of new product awareness converts

Stock Liquidation - Advanced Collection

Scenario: Clear overstocked items with margin protection

Setup:

• Type: Advanced Collection Discount
• Collection: “Overstock Items”
• Discount: 35% off
• maxQuantity: 3
• Exclude: Sale items
• On-Sale Items: Do not discount
• Schedule: Until inventory cleared
• Method: Automatic

Expected Results:

• Move excess inventory
• Protect margins with maxQuantity limit
• Avoid double-discounting sale items

Typical Performance: 50% inventory reduction per month

Wholesale Discount - Advanced Single

Scenario: Special pricing for subscription customers

Setup:

• Type: Advanced Single Product Discount
• Product: “Office Chair - Bulk”
• Discount: 20% off
• Purchase Type: Subscription only
• maxQuantity: Unlimited
• Schedule: Ongoing
• Method: Discount Code “SUBSCRIBE20”

Expected Results:

• Incentivize subscription sign-ups
• Recurring revenue stream
• Customer loyalty through subscription perks

Typical Performance: 15-20% of customers convert to subscriptions

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Troubleshooting & FAQs

Why isn't my discount showing in the cart?

Common causes:

✅ Check offer is Activated (toggle on)

✅ Verify product/collection is correctly selected

✅ Check schedule - offer may not have started or may have ended

✅ Ensure purchase type restrictions are met (one-time vs subscription)

✅ Check if customer has reached maxQuantity limit

✅ Verify sales channel is included in offer settings

✅ Check priority - another offer may be taking precedence

Discount applies to more items than maxQuantity setting?

Possible reasons:

✅ Check if “Allow multiple uses per order” is enabled

✅ Verify maxQuantity value is saved correctly

✅ Ensure you’re testing in the correct sales channel

✅ Check if customer has multiple carts or sessions

Solution: Review offer settings and re-save maxQuantity

How do I prevent stacking with other offers?

Options:

1. Use Priority: Set Product Discount to higher priority than other item discounts

2. Disable Stacking: Only one item discount applies per line (default behavior)

3. Exclude Collections: Use exclusions to prevent overlap

4. Different Channels: Assign offers to different sales channels

Remember: Only one item discount can apply per cart line

Can I discount specific variants only?

Yes!

When selecting products:

• Expand the product in the selector
• Check only the specific variants you want
• Unchecked variants won’t be discounted

Example: Discount “Red” and “Blue” t-shirts but not “Green”

What happens if I change the collection after creating the offer?

Dynamic Updates:

✅ Add products to collection: They automatically get the discount

✅ Remove products from collection: They lose the discount

✅ No need to edit the offer: Collection discounts are dynamic

Best Practice: Use this for seasonal rotations and inventory management

How do I target subscription products only?

Use Advanced Product Discount:

1. Select Advanced Single Product or Advanced Collection
2. In Conditions section, find “Purchase Type”
3. Select “Subscription” only
4. Discount will only apply to subscription purchases

Use Case: Encourage subscription adoption with exclusive pricing

Can I exclude items already on sale?

Yes - Highly Recommended:

In Discount Preferences:

• Select “Do not discount on-sale items”

Why: Prevents double-discounting and margin erosion

How it works: Checks Shopify’s compare-at price vs current price

What's the difference between maxQuantity and maximum discount per order?

maxQuantity:

• Limits NUMBER of items that can be discounted
• Example: maxQuantity = 3 means first 3 items get discount

Maximum Discount Per Order:

• Caps TOTAL DOLLAR AMOUNT of discount
• Example: Max USD 100 means discount stops at USD 100 total savings

Use Both: For ultimate control over discount exposure

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Product Discount vs Other Offer Types: Quick Comparison

Feature	Product Discount	BXGY	BMSM	Bundles
Best For	Direct product/collection sales	Cross-selling	Volume incentives	Pre-defined sets
Discount Modes	Amount, Percent, Fixed Price	% Off only	Amount, Percent, Fixed Price	Amount, Percent, Fixed Price
Setup Complexity	⭐ Simple	⭐⭐ Moderate	⭐⭐ Moderate	⭐⭐⭐ Complex
Customer Understanding	⭐⭐⭐ Very Easy	⭐⭐ Easy	⭐⭐ Easy	⭐ Requires explanation
Margin Control	✅ maxQuantity	✅ Limits	✅ Tiered	⚠️ Fixed bundle
Inventory Management	✅ Excellent	⭐⭐ Good	⭐⭐ Good	⭐ Limited
Seasonal Sales	✅ Perfect	⚠️ Not ideal	⭐⭐ Good	⚠️ Not ideal
Flash Sales	✅ Excellent	⭐⭐ Good	⚠️ Complex	⚠️ Not ideal
AOV Increase	⭐ Limited	⭐⭐⭐ Excellent	⭐⭐⭐ Excellent	⭐⭐⭐ Excellent

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Related Resources

Creating Offers

General guide to creating any offer type

Offer Types

Overview of all available offer types

Priority & Stacking

How offers interact and stack

BMSM Guide

Buy More Save More promotions

Bundle Discounts

Creating product bundles

Gift With Purchase

GWP promotional strategies

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Key Takeaways

• Product Discounts are perfect for direct, simple promotions on specific products or collections
• Use maxQuantity to protect margins while still offering compelling value to customers
• Collection Discounts are dynamic - add products to collections and they automatically inherit the discount
• Advanced options give you precise control with conditions, exclusions, and purchase type restrictions
• Start with maxQuantity = 3-5 for most products to balance customer value and margin protection
• Monitor performance weekly and adjust based on conversion rates, AOV, and margin impact
• Use Single Product for focused promotions, Collections for scalability and category sales
• Exclude sale items to prevent double-discounting and protect margins
• Set end dates for test offers and promotional campaigns
• A/B test discount depth, maxQuantity limits, and messaging to optimize performance

Ready to create your first Product Discount? Head to your Atom Commerce Dashboard and start boosting your sales today!