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Boost Your Shopify Sales: How to Create Effective Buy More Save More Offers Using Atom Volume & Gift Discounts

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Why Buy More Save More Offers Work

Buy More Save More (BMSM) offers can increase average order value by as much as 30%. They’re proven to:

Boost Average Order Value (AOV)

Shoppers buy more items to unlock better discounts

Encourage Bulk Purchases

Customers stock up on favorites to maximize savings

Clear Inventory Faster

Move more products with volume-based incentives

Build Customer Loyalty

Repeat customers learn to maximize their savings with your offers

Increase Cart Abandonment Recovery

Higher discounts motivate customers to complete purchases

Psychological Incentive

Volume-based discounts create incentive to add more items to cart
Volume-based discounts create a psychological incentive for customers to add more items to their cart, converting browsers into bulk buyers.

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Understanding Buy More Save More Offers

Buy More Save More offers come in two main types:

Volume Discounts

Customers receive the same discount for all units in an order, based on the total quantity purchased

Tier Discounts

Customers receive a set discount per unit within each tier, with increasing discounts at higher tiers
How it works: Once you reach a quantity threshold, the SAME discount applies to ALL qualifying items in your cart.
Example: Buy 3+ items, get 10 percent off ALL itemsCart: 2 shirts (USD 30 each) + 1 pants (USD 50) = USD 110 total With 10 percent volume discount: USD 99 total (saves USD 11)
Another Example: Buy 5+ items, get 15 percent off ALL itemsCart: 3 t-shirts (USD 20 each) + 2 accessories (USD 15 each) = USD 90 total With 15 percent volume discount: USD 76.50 total (saves USD 13.50)
Fixed Price Example: Buy 1 item for USD 59.99, Buy 3+ items for USD 49.99 eachScenario 1: Customer buys 1 premium shirt (USD 79.95)
  • Pays: USD 59.99 (saves USD 19.96 = 25% off)
Scenario 2: Customer buys 3 premium shirts (USD 79.95 each)
  • All 3 shirts: USD 49.99 each
  • Total: USD 149.97 instead of USD 239.85
  • Saves: USD 89.88 (37% off)
Why it works: “Pay USD 49.99 each when you buy 3+” is more compelling than “37% off”
Key Point: The discount rate is the same for every item once you hit the threshold. Best for encouraging bulk purchases with consistent savings.Fixed Price Strategy: Use psychological price points (USD 49.99, USD 99.99) for premium products where the fixed price is more compelling than a percentage discount.
How it works: Different discount rates apply to DIFFERENT quantities within the same cart. Each item gets its own discount based on its position.
Example: Buy 2 get 10 percent off, Buy 3 get 20 percent off, Buy 4+ get 30 percent offCart: 4 shirts (USD 25 each) = USD 100 totalWith tier discount:
  • 1st shirt: USD 25 (no discount)
  • 2nd shirt: USD 22.50 (10 percent off)
  • 3rd shirt: USD 20 (20 percent off)
  • 4th shirt: USD 17.50 (30 percent off)
Total: USD 85 (saves USD 15)
Another Example: Buy 1 get 0 percent off, Buy 2 get 15 percent off 2nd item, Buy 3+ get 25 percent off 3rd+ itemsCart: 3 dresses (USD 60 each) = USD 180 totalWith tier discount:
  • 1st dress: USD 60 (no discount)
  • 2nd dress: USD 51 (15 percent off)
  • 3rd dress: USD 45 (25 percent off)
Total: USD 156 (saves USD 24)
Fixed Price Example: 1st item USD 59.99, 2nd item USD 49.99, 3+ items USD 39.99 eachCart: 4 premium hoodies (USD 85 each) = USD 340 totalWith tier fixed pricing:
  • 1st hoodie: USD 59.99 (tier 1 price)
  • 2nd hoodie: USD 49.99 (tier 2 price)
  • 3rd hoodie: USD 39.99 (tier 3 price)
  • 4th hoodie: USD 39.99 (tier 3 price)
Total: USD 189.96 instead of USD 340 Saves: USD 150.04 (44% off)Why it works: Clear escalating value - “The more you buy, the lower the price per item!”
Key Point: Each item gets a different discount rate based on its position in the cart. Best for progressive rewards that increase with quantity.Fixed Price Strategy: Tiered fixed pricing creates even more incentive to buy additional items as each tier position gets a lower fixed price. Great for wholesale scenarios and bulk purchasing.

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Volume vs Tier Discounts: Side-by-Side Comparison

Same Cart, Different Discount Methods: Let’s see how the same 4-item cart (USD 100 total) gets discounted differently

Volume Discount Example

Rule: Buy 3+ items, get 15 percent off ALL itemsCart: 4 shirts (USD 25 each) = USD 100Discount Applied:
  • All 4 shirts get 15 percent off
  • Each shirt: USD 21.25
  • Total: USD 85 (saves USD 15)
Result: Same discount rate for every item

Tier Discount Example

Rule: Buy 2 get 10 percent off, Buy 3 get 20 percent off, Buy 4+ get 30 percent offCart: 4 shirts (USD 25 each) = USD 100Discount Applied:
  • 1st shirt: USD 25 (no discount)
  • 2nd shirt: USD 22.50 (10 percent off)
  • 3rd shirt: USD 20 (20 percent off)
  • 4th shirt: USD 17.50 (30 percent off)
  • Total: USD 85 (saves USD 15)
Result: Different discount rate for each item
Key Difference: Volume discounts apply the same rate to all items, while tier discounts apply different rates to different items based on their position in the cart.

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When to Use Fixed Price BMSM

Fixed price discounting creates compelling value propositions that can outperform percentage or amount-based discounts in specific scenarios:

Premium Products

Scenario: High-end items where “USD 199 each” sounds better than “35% off”Why: Maintains perceived value while offering clear savingsExample: Designer apparel, luxury accessories, premium electronics

Psychological Pricing

Scenario: Hit key price points like USD 49.99, USD 99.99, USD 199.99Why: These prices convert better than percentagesExample: “All items USD 49.99 when you buy 3+” vs “25% off”

Wholesale Pricing

Scenario: Bulk buyers want simple per-unit pricingWhy: “Buy 12+ for USD 15 each” is clearer than “25% off at 12+”Example: B2B sales, bulk orders, restaurant supplies

Flash Sales

Scenario: Limited-time offers with compelling pricingWhy: “USD 39 doorbusters!” is more urgent than “40% off”Example: Black Friday, Cyber Monday, seasonal clearance

Mixed Price Points

Scenario: Products with varying original prices in same collectionWhy: Fixed price simplifies value prop - all items same priceExample: “All t-shirts USD 19.99” regardless of original USD 25-45 prices

Inventory Liquidation

Scenario: Need to move inventory quickly at specific target priceWhy: Direct control over final selling priceExample: “Everything must go - USD 9.99 each!”

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Fixed Price vs Percentage/Amount: Quick Decision Guide

✅ Selling premium products (USD 100+)✅ Targeting psychological price points✅ Running flash sales or doorbuster events✅ Serving wholesale/B2B customers✅ Simplifying mixed-price collections✅ Creating urgency with clear pricingExample: “Premium hoodies - 1st for USD 59.99, 2nd for USD 49.99, 3+ for USD 39.99 each”
✅ Maintaining consistent margins✅ Products with wide price variation✅ Customers expect % off (Black Friday)✅ Easy margin calculation needed✅ Psychological appeal of ”% off”Example: “Buy 3+ items, save 20% on all”
✅ Similar price points across products✅ Simple math for customers✅ Predictable discount costs✅ Stacking with other offers✅ Gift card or voucher style offersExample: “Buy 2+ items, save USD 15 on each”

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Why Atom Volume & Gift Discounts Is Ideal for BMSM on Shopify

Atom Volume & Gift Discounts simplifies creating powerful volume promotions without technical hassle:

Easy Visual Builder

Set up offers visually—no coding needed

Flexible Volume Rules

Create volume or tiered discounts with custom breakpoints

Advanced Targeting

Qualify by products, collections, or specific criteria

Exclusion Controls

Exclude specific items from qualifying or being discounted

Strategy Options

Choose highest or lowest priced items first for discount application

Advanced Scheduling

Plan promotions around specific dates, events, or sales

Real-time Analytics

Track redemption rates and sales performance clearly

Built-in Storefront UI

Shoppers see their savings in real-time as they add items
Unlike Shopify’s built-in discount tools, Atom Volume & Gift Discounts provides deeper control, advanced targeting, and precise volume management.

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Buy More Save More Template Types

Atom Volume & Gift Discounts offers three template types to suit different business needs. Learn more about all offer types available in Atom Volume & Gift Discounts.

Volume Discount

Encouraging bulk purchases with consistent savings

Tier Discount

Progressive savings that increase with quantity

Advanced Buy More Save More

Complex promotions with exclusions and advanced targeting
How it works: Discount applies when volume breakpoint is reached and applies to all qualifying items.
Example: Buy 3 items to get 10% off all three items
Best for when you want customers to buy more of the same or different products with consistent savings.
How it works: Discount increases at higher thresholds with different rates for different quantities.
Example: Buy 3 and get 10% off two items, then get 20% off the 3rd item
Best for when you want to reward customers more for buying additional items with progressive savings.
How it works: Specify exclusions, on sale items, and more for precise control.
Example: Buy 4 (exclude new arrivals) to get 10% off
Best for when you need precise control over what qualifies and what gets discounted.

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Step-by-Step: Creating a Buy More Save More Offer

For a general overview of creating offers, see our Creating Offers guide.
1

Install Atom Volume & Gift Discounts on Shopify

  • Install the Atom Volume & Gift Discounts app from the Shopify App Store
  • Follow prompts to authorize the app with your Shopify store
2

Open the Offers Dashboard

  • Navigate to your Shopify admin sidebar and select Apps → Atom Volume & Gift Discounts
  • Choose Offers from the sidebar
3

Create a New Offer

  • Click Create New Offer (top right)
  • Enter an easy-to-identify name like “Summer Volume Discount”
  • Optionally, add a description for internal reference
4

Choose Buy More Save More Template

Select from three template options:

Volume Discount

For consistent savings across all items

Tier Discount

For progressive savings that increase with quantity

Advanced Buy More Save More

For complex promotions with exclusions

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Step 5: Configure Offer Details

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Basic Information

  • Name: The discount name your shoppers will see
  • Badge Text: Badge label for product page images (max 15 characters)
  • Active Dates: Set start date/time and optional end date

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Method Selection

Choose how customers receive the discount:
  • Automatic: Customers don’t need to enter a code at checkout
  • Discount Code: Customers enter a specific code
  • Coupon Batch: Use pre-generated coupon codes

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Step 6: Set Customer Purchase Requirements

Define what customers must purchase to qualify:
  • Any Products: All products in your store qualify
  • Specific Products: Choose individual products
  • Specific Collections: Target entire collections

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Purchase Requirement Options

  • Any Product: Customer needs to buy any of the selected products
  • All Products: Customer must buy all selected products
  • Purchase Type: Choose One Time Purchase, Subscription, or Both

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Step 7: Configure Discount Structure

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For Volume Discounts:

  • Volume Breakpoints: Set quantity thresholds and discount amounts
  • Max Quantity: Choose unlimited or set a maximum
  • Breakpoint Options:
    • Breakpoint quantity based on unique product count
    • Select breakpoint titles for better customer communication

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For Tier Discounts:

  • Discount Tiers: Set quantity ranges and discount amounts per tier
  • Max Quantity: Choose unlimited or set a maximum
  • Tier Options:
    • Tier quantity based on unique product count
    • Select tier titles for better customer communication

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Step 8: Set Discount Preferences

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Discount Mode

Choose how the discount is calculated:

Amount Off

Fixed dollar discount per itemExample: Save USD 10 per item

Percent Off

Percentage discount per itemExample: Save 15% per item

Fixed Price

Set a specific price per itemExample: Pay USD 49.99 per item

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When to Use Each Discount Mode

Best for: Consistent dollar savings across different price points
Example: Buy 3+ items, get USD 10 off each
  • USD 50 item becomes USD 40
  • USD 30 item becomes USD 20
  • Same dollar discount regardless of price
Use when: You want predictable discount amounts, simple math for customers, or consistent savings across varied prices.
Best for: Maintaining margin ratios across different price points
Example: Buy 3+ items, get 20% off each
  • USD 50 item becomes USD 40 (saves USD 10)
  • USD 30 item becomes USD 24 (saves USD 6)
  • Discount scales proportionally with item price
Use when: Maintaining consistent margins, scaling with product value, or when percentages are psychologically appealing.
Best for: Creating clear value propositions and psychological pricing
Example: Buy 3+ items, pay USD 39.99 each (regardless of original price)
  • USD 50 item becomes USD 39.99 (saves USD 10.01 = 20% off)
  • USD 30 item stays USD 30 (no discount - fixed price is higher)
  • USD 45 item becomes USD 39.99 (saves USD 5.01 = 11% off)
Important: Fixed pricing only discounts items if the fixed price is lower than the original price. Higher-priced items are excluded automatically.
Use when: Premium products where “USD 99 each” is more compelling than “30% off”, wholesale scenarios, psychological price points (USD 49.99, USD 99.99), or flash sales with clear pricing.
Fixed pricing is powerful for premium products and creates urgency with messaging like “Premium items now USD 49.99!” instead of percentage discounts.

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On Sale Item Discounts

  • Do not discount: Exclude items already on sale
  • Allow additional discounting: Apply BMSM discounts to sale items

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Discount Strategy

  • Highest priced items first: Apply discounts to most expensive items first
  • Lowest priced items first: Apply discounts to least expensive items first

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Step 9: Configure Advanced Settings (Optional)

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Priority

  • Set an offer priority: Control which offers apply first when multiple are eligible

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Channels

  • Choose specific channels/stores: Limit offer to certain sales channels

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Fulfillment Types

  • Choose fulfillment types: Limit to shipping, pickup, delivery, etc.

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Budget

  • Assign a budget: Set spending limits for the promotion

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Step 10: Review & Activate

  • Review the offer summary in the right panel
  • Double-check all configuration details
  • Click Save Offer, then toggle Activate to launch
(Upon activation, your offer immediately goes live and becomes trackable in Atom Commerce.)

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Best Practices for BMSM Offers

Clear Breakpoints

Use round numbers (3, 5, 10) for easy customer understanding

Meaningful Savings

Ensure discounts are substantial enough to motivate bulk purchases

Complementary Products

Target products that customers naturally buy together

Seasonal Timing

Launch during peak shopping periods for maximum impact

Progressive Increases

Make higher tiers significantly more attractive

Reasonable Gaps

Don’t make tier jumps too large (customers won’t reach them)

Clear Communication

Use tier titles to explain benefits at each level

Inventory Planning

Ensure you have enough stock for higher tiers

Strategic Exclusions

Exclude new arrivals or premium items from qualifying

Target Exclusions

Exclude specific products from being discounted

Test Combinations

Experiment with different exclusion rules

Monitor Performance

Track which exclusions improve margins

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Monitoring & Optimizing Your BMSM Promotions

Consistently track performance in Atom Commerce:
  • Redemption Rate: Percentage of shoppers reaching volume thresholds
  • Average Order Value Lift: Revenue boost directly linked to your BMSM offer
  • Tier Distribution: How many customers reach each discount tier
  • Product Performance: Which products drive the most volume purchases
Review these metrics weekly, especially in the initial month, to quickly identify areas for improvement:
  • Test different volume thresholds or discount amounts
  • Adjust product targeting based on customer behavior
  • Optimize tier structures for better conversion

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Common BMSM Scenarios

Setup

Buy 3+ items from Summer Collection, get 15% off all items

Strategy

Target complementary products in the same collection

Result

Increased AOV and customer satisfaction with bundled savings

Setup

Buy 2 get 10% off, buy 4 get 20% off, buy 6 get 30% off

Strategy

Encourage customers to build complete workout outfits

Result

Higher cart values and reduced return rates

Setup

Buy 3+ tools (exclude new releases), get 25% off

Strategy

Clear older inventory while protecting new product margins

Result

Inventory turnover and maintained profitability

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Wrapping Up

Setting up a Buy More Save More offer on Shopify is straightforward with Atom Commerce. Choose the template type that best fits your business goals, configure your volume thresholds or tiers, and set the conditions that work best for your store. Whether you’re encouraging bulk purchases with volume discounts or rewarding progressive buying with tier discounts, Atom Commerce gives you the tools to create compelling promotions that boost your bottom line. If you have questions or run into any issues, check the help resources or reach out to support for assistance.