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Buy More Save More at a Glance

Buy More Save More (BMSM) offers reward higher quantities and are typically used to lift average order value. Use BMSM when you want to:
  • Incentivize larger carts
  • Move inventory with predictable discount logic
  • Offer progressive rewards by quantity
  • Run bulk-friendly promotions without manual codes

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Choose the Right BMSM Type

TypeHow it discountsBest for
Volume DiscountSame discount once threshold is metSimple bulk incentive
Tier DiscountDifferent discounts by item position or quantity tierProgressive reward ladder
Advanced Buy More Save MoreAdds exclusions and more controlComplex campaigns
For detailed behavior by template, see Offer Types.

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Volume vs Tier in Plain Terms

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Volume Discount

One rule applies uniformly after threshold. Example: Buy 3+, get 15% off all qualifying items.

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Tier Discount

Different discount amounts apply across positions/tiers. Example: 2nd item 10% off, 3rd item 20% off, 4th+ item 30% off.

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When Fixed Price BMSM Is Better

Use fixed price when a concrete number is easier to sell than a percentage. Good use cases:
  • Premium products where “USD 199 each” reads stronger than “35% off”
  • Psychological pricing targets (USD 49.99, USD 99.99)
  • Wholesale-style quantity pricing
  • Flash campaigns where clear price points convert faster

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Setup Create a BMSM Offer

1

Create a New Offer

Go to Offers → Create New Offer in Atom Commerce.
2

Choose BMSM Type

Select Volume Discount, Tier Discount, or Advanced Buy More Save More.
3

Set Offer Basics

Configure name, schedule, and activation method.
Use Automatic unless you need campaign-specific code gating.
4

Set Qualifiers

Pick products/collections and define threshold quantities.
5

Configure Discount Logic

Configure one of:
  • Percent off
  • Amount off
  • Fixed price
For tier offers, define each tier explicitly.
6

Set Advanced Controls

Add exclusions, strategy settings, usage limits, channel constraints, and budget limits if needed.
7

Test and Activate

Test carts that hit each threshold, then save and activate.

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Clear Examples

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Example 1 Volume rule

  • Rule: Buy 3+, get 10% off all qualifying items
  • Cart: 4 items at USD 25 each
  • Discounted total: USD 90

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Example 2 Tier rule

  • Rule: 2nd item 10% off, 3rd item 20% off, 4th+ item 30% off
  • Cart: 4 items at USD 25 each
  • Discount differs by position, not a single flat rate

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Example 3 Fixed-price tier

  • Rule: 1st item USD 59.99, 2nd USD 49.99, 3rd+ USD 39.99
  • Use when you want explicit per-unit pricing at higher quantities

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Best Practices

  • Keep thresholds simple at launch (for example, 2+, 3+, 5+)
  • Make threshold messaging visible before checkout
  • Avoid overly dense tier ladders that are hard to understand
  • Align thresholds with margin targets and inventory goals
  • Use Offer Priority and Stacking when multiple offers can match

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What to Monitor

Track weekly:
  • Quantity distribution per order
  • AOV lift from BMSM carts
  • Offer redemption rate
  • Margin impact at each threshold
Change one variable at a time when optimizing: threshold, discount value, or product scope.

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Troubleshooting

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Offer not triggering

  • Verify threshold quantity and qualifier selection
  • Confirm offer schedule and channel constraints
  • Check for higher-priority offers taking precedence

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Discount appears incorrect

  • Verify whether the offer is volume or tier
  • Confirm the expected tier was reached
  • Re-test with clean carts for each threshold

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Too much complexity for shoppers

  • Reduce number of tiers
  • Use clearer customer-facing names
  • Prefer fixed price when percentage math is confusing