Key metrics
Key Metrics
Atom Commerce provides comprehensive analytics to help you understand the performance of your promotions. This page explains the key metrics available on your dashboard.Performance Overview
The dashboard provides at-a-glance performance metrics:- Active Offers: Number of currently running promotions
- Revenue Impact: Estimated additional revenue generated by your offers
- Conversion Rate: Percentage of visitors who make a purchase with an offer
- Average Order Value (AOV): Average amount spent by customers using promotions
Offer-Specific Metrics
For each offer, you can view:- Usage Count: Number of times the offer has been applied
- Revenue Generated: Total revenue from orders using this offer
- Discount Amount: Total discount value provided by this offer
- ROI: Return on investment for this promotional activity
Reading Your Analytics Dashboard
The main dashboard provides visualizations of:- Daily Performance: Charts showing offer usage and revenue impact over time
- Offer Comparison: Visual comparison of different offers’ performance
- Customer Behavior: Insights into how customers interact with your offers
Using Metrics for Decision Making
These metrics can help you:- Identify your most effective promotions
- Determine optimal discount levels
- Understand customer preferences
- Plan future marketing strategies
Next Steps
To dive deeper into analytics:- Explore Performance Reports for detailed analysis
- Learn about Exporting Data for further processing