Performance Overview
The dashboard provides at-a-glance performance metrics:- Active Offers: Number of currently running promotions
- Revenue Impact: Estimated additional revenue generated by your offers
- Conversion Rate: Percentage of visitors who make a purchase with an offer
- Average Order Value (AOV): Average amount spent by customers using promotions
Offer-Specific Metrics
For each offer, you can view:- Usage Count: Number of times the offer has been applied
- Revenue Generated: Total revenue from orders using this offer
- Discount Amount: Total discount value provided by this offer
- ROI: Return on investment for this promotional activity
Reading Your Analytics Dashboard
The main dashboard provides visualizations of:- Daily Performance: Charts showing offer usage and revenue impact over time
- Offer Comparison: Visual comparison of different offers’ performance
- Customer Behavior: Insights into how customers interact with your offers
Using Metrics for Decision Making
These metrics can help you:- Identify your most effective promotions
- Determine optimal discount levels
- Understand customer preferences
- Plan future marketing strategies
Next Steps
To dive deeper into analytics:- Explore Performance Reports for detailed analysis
- Learn about Exporting Data for further processing