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Managing Active Offers

This guide covers how to effectively manage your active promotional offers in Atom Commerce.

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Active Offers Dashboard

The Active Offers dashboard provides an overview of all currently running promotions:
  1. Navigate to “Offers” in the main menu
  2. Select the “Active” tab to view all currently running offers
  3. The dashboard displays:
    • Offer name and type
    • Start and end dates
    • Performance metrics
    • Status indicators

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Monitoring Offer Performance

For each active offer, you can monitor real-time performance:
  1. Click on an offer to view its details
  2. The Overview tab shows:
    • Usage count
    • Revenue generated
    • Average order value
    • Conversion rate
  3. The Analytics tab provides more detailed metrics and trends

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Making Quick Adjustments

You can make several adjustments to active offers without needing to create new ones:

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Extending or Shortening Duration

  1. Select the offer you want to adjust
  2. Click “Edit” and navigate to the “Schedule” section
  3. Modify the end date/time
  4. Save your changes

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Pausing an Offer

If you need to temporarily stop an offer:
  1. Find the offer in the Active Offers list
  2. Click the “Pause” button or toggle
  3. The offer will remain in your system but won’t be applied to any orders
  4. You can resume it at any time by clicking “Activate”

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Ending an Offer Early

To permanently end an offer before its scheduled end date:
  1. Select the offer from the Active Offers list
  2. Click “End Now” or “Deactivate”
  3. Confirm your action

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Duplicating Successful Offers

When an offer performs well, you might want to duplicate it:
  1. Select the offer you want to duplicate
  2. Click the “Duplicate” button
  3. Make any necessary adjustments to the copy
  4. Save as a new offer or schedule it for future activation

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Bulk Actions

For managing multiple offers simultaneously:
  1. Use the checkboxes to select multiple offers
  2. Use the “Bulk Actions” dropdown to:
    • Pause selected offers
    • Activate selected offers
    • Delete selected offers
    • Export offer data

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Best Practices

  • Regularly review active offers to ensure they’re performing as expected
  • Consider ending underperforming offers early to focus on better strategies
  • Avoid having too many similar offers active simultaneously
  • Use tags to organize and categorize your offers

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Next Steps